Gateway
Research Challenge:
Positioning key scenarios where “money flows” overlap with different motivations.
The research phase first included an Internal empathy workshop and quick user interviews regarding the feels of digital currency in the stakeholder's eyes. We see the sense of its realness somehow influenced the user retention rate and potential growth of digital bank service. But in which situation that people need or could benefit (in)directly from the realness in money flow?
To spark discussion, I facilitated brainstorm session to sort out the spending and charging emotive details along payment timeline in different user groups lens. Comparing its online and offline scenes, we narrowed down the 4 main interaction scenarios which is purchasing, transferring, donating and price checking.
Empathy Workshop → User Groups of "Realness"
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Scenario Brainstorm → Key Out Moments
Ideation to Decision Making:
Integrate "flowing" affordance into connected touchpoints for more accessibility.
Considering the inclusive use of different user groups, we decide to execute the realness in both online and offline situation, so the bank card as a solid touchpoint would be the first potential. Based on that, we sketched out all the interaction possibilities of card payment, and visual prototyped the new surface of card and its interaction method with simple hinted motions.
With draft concepts, we back to 4 scenarios to capture the vague or overwhelmed feedbacks when interact with other touchpoints. In debrief alignments, we realised that the connected moments in card to terminal, (digital) card and NFC goods lacked cohesion, and were rigid or inaccessible during payment interactions. As concerns, we iterate the seamless sensory experience, amplifying "transparent" visuals and sounds that flowing between touchpoints.
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"Flow" Prototyping → Tested Cognitive Load
Touchpoint Mapping → Refined Feedback Loop
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