Gateway
Research to Rescope with Stakeholders:
Leverage “Engagement” to enhance hybrid experience with professional settings
This project was collaborated with the clients, who focus on neutral audio and video conferencing products, to cope the challenge of high-intensity and high-density online meetings in pandemic situation. Our goal is to seek potentials for product development by enabling professional work performance in hybrid practices.
From testing existing hardwares within software experience to "user stories" investigation in ethnographic approach, we clustered the stakeholders’ energy consumption into 4 categories to understand why people keep resistance for hybrid meeting. We deduced that the settings were not fit for diverse ways of working in office and home workspace, and those mediums cause more emotional labor works in communication, which actually caused the vicious circle of endless meeting.
In a word, the less engagement, the more meeting, over and over again. Hence, we negotiated with clients to rescope “engagement” as the design pillar in user experience, which is the valued trigger that upgrading hardware through software to unleash the competitiveness of professional products.
Synthesised Insights of User Stories → Hybrid “Engagement”
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Refine Concepts in Nested Situation Layers:
Empowering natural sound expression into "inclusive" team engagement
To better understand how engagement reduce by current meeting setting, we had a immersive workshop with stakeholders, which people were required to collaborated in different modalities in both listener and presenter roles. We reflected that the rough switch of present mode actually caused the huge lag space of engagement. While video because distraction or bring pressure, sound as the quick effective access, also become unnatural and unsafe in between mute or unmute mode. The limited external condition lead the “no voice” situation, at this point, we decided to take the natural sound response as innovation opportunity.
In prioritisation discussion, we summarised the UX model of engagement to clarified the interconnection of individuals and team's behaviour from this awkward frozen moments, since the engagement is hard to measure in dynamic situation, people feel insecure to voice themselves if they cannot well-read the room. From deeper internal reason, people less participate when the team’s vibe is too vague for "inclusiveness", sometimes people discouraged by the situation and keep quite for different opinions. Therefore, to stimulate the contribution for engagement from external to internal, from diversity to equity, “collective" but “private” matters.
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Immersive workshop → Natural sound expression as opportunity
UX Model → Inclusiveness from external to internal
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Takeaways
The biggest challenge in project is to disassemble situations in non-linear approach, since the components always interweave with each other, the user needs are from the layer of individual’s inner to medium to group impact. The medium that drive mutual change in interactions, would be a good entry point for designers to see and map out holistic situation. To said, the first step to design user experience is to specified interaction, could from a vicious circle or just a mundane loop.